| Main Sheet | Archives | Contact Us |
 
 

Volvo Race Team Kan-Do™ Announces eBay Tital Sponsorship Online Auction

Going once, Going twice ... IT'S A FREE MARKET - VOLVO RACE TEAM KAN-DO(tm) ANNOUNCES eBAY TITLE SPONSORSHIP ONLINE AUCTION

Annapolis, MD (March 27, 2004) – Believing in the power and attraction of the Volvo Ocean Race Round the World 2005 – 2006 and its tremendous business potential for sponsors, Team Kan-Do (tm), the Chesapeake Bay syndicate to enter in the next Volvo Ocean Race, announced today the forthcoming posting of their title sponsorship package on the online action block at eBay, the most popular shopping destination on the Internet.

With the launch of their online efforts to attract a title sponsor for their entry in one of the world’s premiere sporting events, syndicate co-founder Patrick Bischoff, said “We are firm believers in the extraordinary business proposition the Volvo Ocean Race offers to syndicate sponsors. Keeping in line with our non-traditional perspective in putting together a premiere ocean racing syndicate, and the fact that we are seeing the advent of an emerging market, using the possibilities of this global trading platform suits us perfectly as we search for a title sponsor. This is a way of reaching a large sophisticated group of buyers and generating immediate awareness while providing an environment to shorten the traditional way sponsorships are being pursued”. “An auction on eBay could serve as a great vehicle for the sale of the sponsorship and allows all interested companies and individuals to see what is being offered at the same time, ” he concluded.

The eBay auction will begin on April 1, 2004 and close on April 10, 2004. The minimum bid is ten (10) million dollars (US) and will allow a sponsor to share in the multi-year global marketing property, providing one of the most powerful sponsor ROI available. The “buy it now” offer is set for fifteen (15) million dollars (US) and will allow the bidder the sole Team Kan-Do sponsorship. A sophisticated sponsor program has been developed and will provide the sponsor with a possible 30 month long global marketing opportunity, which includes all traditional sailing sponsor propositions enhanced by Kan-Do's minority outreach programs, educational mission and charitable activities. Co-founder John Alden states "We believe in an open market, and have a powerful business case. eBay brings together buyers and sellers in a global 24/7 fashion, providing a 21st century opportunity to communicate our product. Even in the event that we might not get a final bid we will at least have been able to communicate with a large group of people otherwise almost impossible to reach."

The sponsor rights package including the background on Team Kan-Do(tm), its mission and philosophy is available to download and preview for all interesting parties at www.kan-do.com . The Kan-Do auction will be listed on ebay motors (keyword: sailboats).

· The Volvo Ocean Race will start with an in-port race in Sanxenxo, Galicia, Spain on November 5, 2005.

· The start of Leg One, the first offshore leg, will be from Vigo, Galicia, Spain on November 12, 2005.

· The Volvo Ocean Race is a Round the World yacht race featuring nine offshore racing legs. Included in the 2005-2006 event will be an inshore race at each of the main stopover ports including the start port in Galicia.

· Four teams from the last race measured the media value of their exposure. The results showed an average of US$50 million, which equates to a 200-300% return on their sponsorship investment.

· The Volvo Ocean Race 2001-2002 achieved a cumulative audience of over 800 million viewers ranking it among the top international sporting events.

· Research on awareness of the competing teams was also conducted which again showed an increase by up to 30% for some sponsors.

We invite interested sponsors to review the value proposition and business details by downloading all necessary materials from our website.

The Volvo Ocean Race starts November 12, 2005 in Vigo, Galicia, Spain and ends in June 2006 in Northern Europe. For more information about Team Kan-Do see the official team web site: www.Kan-Do.com.

pyacht .com m

© 2003 Yacht Racing .com
A JBDO Inc. Production

Back To Yacht Racing .com