Volvo
Race Team Kan-Do™ Announces eBay Tital Sponsorship
Online Auction
Going
once, Going twice ... IT'S A FREE MARKET - VOLVO
RACE TEAM KAN-DO(tm) ANNOUNCES eBAY TITLE SPONSORSHIP
ONLINE AUCTION
Annapolis,
MD (March 27, 2004) – Believing in the power
and attraction of the Volvo Ocean Race Round the
World 2005 – 2006 and its tremendous business
potential for sponsors, Team Kan-Do (tm), the
Chesapeake Bay syndicate to enter in the next
Volvo Ocean Race, announced today the forthcoming
posting of their title sponsorship package on
the online action block at eBay, the most popular
shopping destination on the Internet.
With
the launch of their online efforts to attract
a title sponsor for their entry in one of the
world’s premiere sporting events, syndicate
co-founder Patrick Bischoff, said “We are
firm believers in the extraordinary business proposition
the Volvo Ocean Race offers to syndicate sponsors.
Keeping in line with our non-traditional perspective
in putting together a premiere ocean racing syndicate,
and the fact that we are seeing the advent of
an emerging market, using the possibilities of
this global trading platform suits us perfectly
as we search for a title sponsor. This is a way
of reaching a large sophisticated group of buyers
and generating immediate awareness while providing
an environment to shorten the traditional way
sponsorships are being pursued”. “An
auction on eBay could serve as a great vehicle
for the sale of the sponsorship and allows all
interested companies and individuals to see what
is being offered at the same time, ” he
concluded.
The
eBay auction will begin on April 1, 2004 and close
on April 10, 2004. The minimum bid is ten (10)
million dollars (US) and will allow a sponsor
to share in the multi-year global marketing property,
providing one of the most powerful sponsor ROI
available. The “buy it now” offer
is set for fifteen (15) million dollars (US) and
will allow the bidder the sole Team Kan-Do sponsorship.
A sophisticated sponsor program has been developed
and will provide the sponsor with a possible 30
month long global marketing opportunity, which
includes all traditional sailing sponsor propositions
enhanced by Kan-Do's minority outreach programs,
educational mission and charitable activities.
Co-founder John Alden states "We believe
in an open market, and have a powerful business
case. eBay brings together buyers and sellers
in a global 24/7 fashion, providing a 21st century
opportunity to communicate our product. Even in
the event that we might not get a final bid we
will at least have been able to communicate with
a large group of people otherwise almost impossible
to reach."
The
sponsor rights package including the background
on Team Kan-Do(tm), its mission and philosophy
is available to download and preview for all interesting
parties at www.kan-do.com . The Kan-Do auction
will be listed on ebay motors (keyword: sailboats).
·
The Volvo Ocean Race will start with an in-port
race in Sanxenxo, Galicia, Spain on November 5,
2005.
·
The start of Leg One, the first offshore leg,
will be from Vigo, Galicia, Spain on November
12, 2005.
·
The Volvo Ocean Race is a Round the World yacht
race featuring nine offshore racing legs. Included
in the 2005-2006 event will be an inshore race
at each of the main stopover ports including the
start port in Galicia.
·
Four teams from the last race measured the media
value of their exposure. The results showed an
average of US$50 million, which equates to a 200-300%
return on their sponsorship investment.
·
The Volvo Ocean Race 2001-2002 achieved a cumulative
audience of over 800 million viewers ranking it
among the top international sporting events.
·
Research on awareness of the competing teams was
also conducted which again showed an increase
by up to 30% for some sponsors.
We
invite interested sponsors to review the value
proposition and business details by downloading
all necessary materials from our website.
The
Volvo Ocean Race starts November 12, 2005 in Vigo,
Galicia, Spain and ends in June 2006 in Northern
Europe. For more information about Team Kan-Do
see the official team web site: www.Kan-Do.com.