All
Star Sponsor Line Up For Key West
--- Key West 2005, Presented by
Nautica Kicks off January 17
Premiere
Racing is pleased to announce the sponsors of
Key West 2005, presented by Nautica. Their commitment
to this event and the sport of sailing makes them
stars during race week and throughout the year.
Nearly
300 boats from 35 states and 13 different countries
begin a week-long series of racing on Jan. 17,
2005. They’ll be warmly greeted by the City
of Key West and all race week sponsors.
Nautica
returns as Presenting Sponsor. Mount Gay Rum,
Lewmar, Samson Rope Technologies, B&G and
the Florida Keys and Key West Tourist Development
Council round out the official line-up.
Nautica
Watches is the Official Timekeeper and Nautica
is the Official Apparel of race week. Design,
function and quality are the foundation of the
Nautica philosophy. Over the last two decades,
the Nautica concept has evolved from a collection
of 6 pieces of men’s outerwear into a complete
lifestyle brand. Today Nautica is available in
more than 70 countries around the globe with 2004
retail sales surpassing $2 billion.
Mount
Gay Rum is the Official Rum. “2005 will
be Mount Gay Rum’s 18th consecutive sponsorship
of Key West,” says Nicholas Guillant, Mount
Gay Rum Brand Manager. “This is a sponsorship
that our premiere brand values and Key West targets
our loyal consumer franchise. We know that sailors
look forward to winding down after their day of
racing with a Mount Gay Rum at the parties each
evening. With our commitment to the sailing market
by sponsoring regattas worldwide, our presence
at Key West every January is an expected association.”
Lewmar
is the Official Marine Hardware. The Lewmar name
is known and respected by boat builders and yacht
owners the world over and they are the leading
manufacturer of equipment and systems that provide
sailors and power boaters with greater control
over their yachts.
Samson
Rope Technologies, the Official Cordage, is the
leader in high technology rope and the largest
rope manufacturer in the western hemisphere. They
are experts in current rope applications and are
dedicated to ensuring the evolution of rope design.
B&G
holds the Official Marine Electronics position.
B&G has been at the leading edge of yacht
instruments and autopilots for almost 50 years.
Service is available in 50 countries worldwide
and at all major regattas.
The
Key West business community and the Florida Keys
and Key West Tourist Development Council have
played an important role in the success of the
regatta. A superb host for race week, the Keys
are an idyllic destination for any vacationer.
More details about the Keys, including web cams,
are available at www.fla-keys.com or by calling
1-800-FLA-KEYS.
"Support
from our race week sponsors plays a crucial role
in enabling Premiere Racing to produce an event
with standards that match the level of competition
on the water", said Peter Craig, event director.
"We encourage all racing sailors to show
their appreciation and patronize these terrific
companies that participate in our sport and sponsor
Key West 2005, presented by Nautica."
Support
also comes from a record number of 29 Industry
Partners. For more information and links to all
sponsor and partner web sites, as well as race
results and reports, please visit www.Premiere-Racing.com.
Premiere
Racing is also managing the new Acura Miami Race
Week 2005 ("the SORC renaissance").
Race dates are March 10-13, 2005, with ocean and
Biscayne Bay racing.
CONTACTS
PREMIERE RACING, Inc.
67B Front Street, Marblehead, MA, 01945
Tel: (781) 639-9545, Fax: (781) 639-9171
KWInfo@Premiere-Racing.com
PRESS OFFICER
Rich Roberts
(310) 835-2526
richsail@earthlink.net
