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A Premiere Line Up for Key West 2004: All Star Sponsors and Top Tier Competition

Key West, FL -- Premiere Racing is pleased to announce this year's all-star line up of sponsors for Terra Nova Trading Key West 2004, presented by Nautica.

America's premiere regatta will again take place in the southernmost point in the U.S. the third week in January. One Design, PHRF and IMS programs from across the country and around the world are making plans to join no less than 300 other boats in the beautiful waters off Key West. Thanks in no small part to loyal sponsors, the event's hallmarks of top tier, professional race management and high quality shoreside activities are guaranteed.

Scheduled January 19-23, the event will draw back familiar and formidable personalities, designs and technology. If early entries (record number for
September) and class projections are any indication, another high quality, record breaking fleet is heading for Key West.

They'll be greeted by sponsors who share their commitment to the sport of sailing and their quest for excellence.

Title Sponsor, Terra Nova Trading, L.L.C. (member NASD, SIPC & PCX), is recognized as an innovative leader in Electronic Direct Access Trading. The Chicago-based firm enables customers to electronically route orders to major markets and ECN's. Terra Nova Trading's technology partner, Townsend Analytics, Ltd., is the developer of the premier real-time trading platform, RealTick(r), which is also a Key West sponsor. The event's most prestigious award - Boat of the Week - is the Terra Nova Trading Trophy.

"Terra Nova Trading is a fitting partner to help elevate the regatta to new levels", said Event Director, Peter Craig, "We're delighted to have Terra Nova Trading and RealTick(r) back aboard for a third year. Chris Doubek and Stuart and Marr Gwen Townsend are clearly committed to the sport and loyal to this event."

Nautica's upgrade to the Presenting Sponsor level is exciting news for the regatta. Nautica Watches and Nautica Eyewear made their debut last year and Monday of race week will again be designated NAUTICA Day. The International Team Competition will culminate in the presentation of the NAUTICA Trophy to the top three-boat team.

Mount Gay Rum is again the Official Rum of race week. The "sailors' rum" has been a sponsor at Key West for 16 continuous years. Lewmar, Samson Rope Techologies, and Pearson Yachts are all back for a third consecutive year. Lewmar is the Official Marine Hardware. Samson Rope Technologies is the Official Cordage, and Pearson Yachts' True North 38 is the Official Race Committee Boat. Raymarine, a first time sponsor, is the Official Marine Electronics Supplier for race week.

The Key West business community and the Florida Keys and Key West Tourist Development Council have played important roles in the success of the regatta. The Historic Seaport is the Official Site for the event.

The Performance Sailing Industry Partner Program, now in its third year, features 24 companies that have made a multi-year commitment to the event. Details about this important program and participating companies are on the event web site: www.Premiere-Racing.com.

CONTACTS

PREMIERE RACING, Inc. 67B Front Street, Marblehead, MA, 01945
Tel: (781) 639-9545, Fax: (781) 639-9171
Event Email: KWInfo@Premiere-Racing.com
Event Web Site: www.Premiere-Racing.com
Terra Nova Online: www.TerraNovaOnline.com

PRESS OFFICER
Rich Roberts
(310) 835-2526
rich@earthlink.net

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