2004
BVI Spring Regatta - The Moorings Signs As Major
Sponsor
Tortola,
British Virgin Islands, October 6, 2003 - The
Moorings, one of the world's leading charter companies
with its flagship base in the British Virgin Islands,
has signed on as a major sponsor of the BVI Spring
Regatta & Sailing Festival presented by Nanny
Cay Marina for 2004 and 2005.
The
two-year deal includes the supply of two Moorings
4500 catamarans as committee boats, a number of
joint marketing initiatives and the introduction
of The Moorings Sailing Festival Cup for the best
performing bareboat charter in the Sailing Festival,
the three-day, low-pressure, pre-cursor to the
BVI Spring Regatta.
"It's
The Moorings' 35th anniversary next year and as
the company that pioneered the fleet charter industry
as we know it in the Caribbean, we felt that supporting
the BVI Spring Regatta was a great way to celebrate,"
said Van Perry, director of global marketing for
The Moorings. "When the company was three
years old, Pearson 35s from The Moorings' fleet
competed in the first ever BVI Spring Regatta
in 1972. We've all come a long way since then
and the partnering of two first class organizations
makes perfect sense."
The
Moorings now operates 770 yachts in 26 destinations
worldwide providing bareboat and crewed vacations
in the Caribbean, South Pacific, Mediterranean,
Indian Ocean and North America. The Moorings is
part of the Grand Expeditions collection of eight
travel companies, offering some of the world's
most unique and exotic journeys.
"We're
very pleased to welcome The Moorings back into
the fold," said Bob Phillips, BVI Spring
Regatta chairman. "We had a very successful
working relationship when the regatta was held
at their base in Road Town and we're looking forward
to working with them again.
"The
Moorings will also bring its marketing might to
bear on the BVI Spring Regatta. They're a large
company with a lot of resources and a wide audience.
We can only benefit from a long-term and structured
relationship with them."
This
deal heralds the start of an effort by regatta
organizers to encourage multi-year contracts with
sponsors to ensure their continuous exposure as
the marketing effort for the BVI Spring Regatta
becomes a year-round program.
"This
isn't so much a sponsorship as a marketing partnership
and the way we see things going forward,"
Phillips continued. "It's important to give
sponsors and supporters value for money and a
return on investment. As soon as the regatta has
finished - and even before some competitors have
left our shores - we have started the marketing
push for the next year. So, having sponsors such
as The Moorings signed on for two years means
that we are able to include them as a matter of
course. Much of the valuable exposure that we
are now offering sponsors is in the 11 months
of the year that the regatta is not held - and
in destinations that are not the BVI."
The
regatta has already promoted itself heavily at
Block Island Race Week in the US and Cowes Week
in the UK. It had a presence at the Newport Boat
Show and will be promoting itself at the Annapolis
Boat Show and Key West Race Week.
The
2004 Sailing Festival starts on Monday, March
29 with a welcome party at regatta hosts, Nanny
Cay Marina. Three days of destination cruising,
racing and Layday fun including the Nation's Challenge
Cup, lead up to the main three-day BVI Spring
Regatta starting on Friday, April 2. The three-day
regatta takes place on the south side of Tortola
in the Sir Francis Drake Channel on three different
courses. The expanded 7-day format has turned
the traditional three days of racing action into
a week-long sailing festival that takes participants
throughout the British Virgin Islands.
The
largest ever BVI Spring Regatta concluded this
year with 138 boats competing, substantially beating
the record set last year of 114. The inaugural
Sailing Festival - a low-pressure, three-day warm
up for the regatta - saw 38 boats racing to and
from the Bitter End Yacht Club in the North Sound,
Virgin Gorda.
Visitors
can fly to the British Virgin Islands through
San Juan, Puerto Rico with American Airlines,
Caribbean Sun and Cape Air. Air 2000 has direct
flights into nearby St Thomas; a scenic 40-minute
ferry journey across to Tortola completes the
journey. Flights are also available through Antigua
and Barbados on Virgin Atlantic and British Airways
and BWIA.
For
full details on the BVI Spring Regatta & Sailing
Festival including the complete 2003 results and
photos, visit the official web site: www.bvispringregatta.org.
For more information on Nanny Cay Marina visit:
www.nannycay.com. For more information on The
Moorings call 1-800-535-7289 or visit www.moorings.com.
The
BVI Spring Regatta is jointly owned by the Royal
BVI Yacht Club and the BVI Chamber of Commerce
and Hotel Association. The 2004 BVI Spring Regatta
& Sailing Festival is presented by Nanny Cay
Marina.