OzBoyz
Challenge Announced On Australia’s Victorious
America’s Cup Anniversary
It’s twenty years since Australia’s
historical America’s Cup victory in Newport
USA. Today, OzBoyz Challenge has been announced
to contend for the 2007 America’s Cup with
a new generation of Australian yachting talent,
technology and business partners.
The
OzBoyz Challenge for the XXXII America’s
Cup has been created with the founding rule of
the campaign: that 60% of the team must have been
born in or after 1983. The significant date in
the America’s Cup archives when Australia
II defeated Liberty 4-3. Etched in the public’s
memory are glorious images of the then Prime Minister
Bob Hawke demonstrating Australia’s jubilation
at being the first country in 132 years to defeat
the Americans.
While
most potential syndicates for the next America’s
Cup are focusing on big budget campaigns, OzBoyz
Challenge has a modest budget of AUD58 million.
The campaign is based primarily on the youth of
Australia. Male and female team members will be
selected for their practical and academic talent
in yachting, finance, marketing, administration,
engineering and business. They will work with
experienced mentors in each of these fields as
well as legal experts, television, media and PR
professionals who all have previous experience
in the America’s Cup event.
Founding
partners Saatchi & Saatchi, Seek Communications
and Sumo have established the OzBoyz Challenge
identity, recruitment process and website to complete
phase one of the project. “We are currently
in discussions with numerous companies interested
in the philosophy and benefits of this project,”
said OzBoyz Challenge spokesperson Sebastien Destremau.
“These targeted sponsors are global organizations
with a clear vision of what potential the 2007
America’s Cup in Europe can yield,”
he added.
The
event will be held in Europe for the first time
since 1851. The venue has yet to be announced
with four potential candidate cities: Lisbon (POR),
Valencia (ESP), Marseille (FRA) and Naples (ITA).
“I'm pleased to hear that Australia is planning
to participate in the America's Cup once again,
this time in Europe in 2007,” stated Elisabetta
Persico (Naples Committee Chairman).
The
second phase of the OzBoyz Challenge project commences
with the official launch of the website www.ozboyzchallenge.com
on 5th November 2003 followed by the online recruitment
program commencing in December 2003. This coincides
with the selection process of the OzBoyz Challenge
Yacht Club. The current rules of the America’s
Cup state that any syndicate wishing to participate
shall be represented by a Yacht Club
“On
behalf of ORACLE BMW Racing we would love to have
the Aussies competing alongside us in Europe -
you have the designers, sailors, the history and
experience of knowing how to do it successfully,”
said Chris Dickson (Oracle Racing CEO-Challenger
of Record).