America's
Cup - America's Cup Clothing Collection To Be
Created By Murphy&Nye
Valencia,
27th April, 2005 – The America’s Cup
will be proudly outfitted in Murphy&Nye’s
‘America’s Cup Collection’ through
the America’s Cup Match in June, 2007.
Under
a three-year agreement, Murphy&Nye has acquired
an exclusive world licence to design and produce
official men’s, women’s and junior
collections for the 32nd America’s Cup.
These will be marketed through its own distribution
network as well as at the America’s Cup
Store, on site at the AC Park in Valencia (and
in Malmö-Skåne and Trapani for the
2005 Louis Vuitton Acts in those cities). Clothing
will also be available on-line from www.americascupstore.com
beginning in June 2005.
“This
clothing collection by Murphy&Nye is a natural
fit with the image and style of the America’s
Cup,” said Gavin Brown, Licensing Manager
for the 32nd America’s Cup. “Like
the America’s Cup, Murphy&Nye has a
long history and in fact, it has been a clothing
supplier to teams many times in the modern era
of the Cup. We think this is a great opportunity
to outfit the first European America’s Cup
in high quality, stylish clothing.”
“We’re
very proud of this success, which means our company
will be presenting ‘Made in Italy’
in one of the world’s most prestigious sports
events,” said Giulio Sala, the Managing
Director of Murphy&Nye. “This agreement
gives us the chance to boost Murphy&Nye’s
reputation enormously. The project will be supported
by a series of sales and communication initiatives
without precedent for the brand.”
Murphy&Nye
is a part of Gruppo Sixty, which distributes in
excess of 22-million items of clothing annually
in over 90 countries.