Brand New Global
Grand Prix Sailing Television Series Launched
at the Schroders London International Boat Show
*
Ellen MacArthur and Team New Zealand America's
Cup skipper Dean Barker to be regular reporters
in new global sailing television series
*
CNBC, ESPNi, Sky Sports and more to broadcast
Seamaster Sailing
*
Over 530 million viewers in 178 countries will
be able to watch the brand new global monthly
grand prix sailing magazine programme
*
Top-flight racing programming from a production
team with a top-flight racing track record
Round
the world sailor Ellen MacArthur and Team New
Zealand America's Cup skipper Dean Barker will
be the regular reporters in Seamaster Sailing,
a new monthly half-hour grand prix sailing television
series that was launched by Europe-based APP Broadcast
at the Schroders London Boat Show today, January
15th 2004. Seamaster Sailing will be broadcast
in 178 countries worldwide, with over 530 million
viewers able to watch the programming.
Seamaster
Sailing will be produced by a team of the world's
leading sailing producers and editors at APP Broadcast.
The production team has a track record that includes
the America's Cup, Whitbread/Volvo and Olympics
as well as other sporting credits that include
the ATP tennis tour, Premiership football and
international cricket. "Our goal with Seamaster
Sailing is to create a sailing series featuring
the very best in the sport, presented by the very
best in the sport and produced by a team that
has sailed around the world, produced programming
at the America's Cup, commentated at the Olympics,
built journalistic CVs and operated at the cutting
edge of grand prix sailing," said Joint Series
Producer Andrew Preece of APP Broadcast.
Each
month Seamaster Sailing will provide sailing news
from the hotspots of the grand prix sailing world
plus in-depth features that will take viewers
into the characters that have achieved sporting
fame from their achievements in sailing. Seamaster
Sailing will be on the inside at events that are
ranked amongst the toughest in any sport; Seamaster
Sailing™ will be first onboard the extraordinary
sailing machines that are breaking world speed
records. Seamaster Sailing will be close to the
heart of the action with the goal to inform even
the most closely informed. "If in a year's
time sailors are telling us Seamaster Sailing
is a series that each month they make sure they
see, and if a growing audience of non-sailors
are being captivated by the stories that the sport
of sailing can deliver, then we will have achieved
what we set out to do," said Joint Series
Producer Richard Simmonds of APP Broadcast. "We
have been planning this for three years and have
an exceptional team - including Ellen and Dean
- around us. But it will be the audiences that
will let us know if we are delivering. Right now
we are just saying watch Seamaster Sailing,"
said Simmonds.
THERE ARE MANY WAYS TO WATCH SEAMASTER SAILING
www.seamastersailing.com
will provide details of broadcasters and times
when the programmes can be watched around the
world. Viewers can sign up for email and text
reminders of programme airtimes. In addition to
the television broadcasts Seamaster Sailing will
be available on DVD Subscription where the monthly
DVD will include the full Seamaster Sailing programming
plus Bonus Extra Content. Seamaster Sailing is
being promoted worldwide by Offshore Challenges
Events (OCE), the company behind Ellen MacArthur's
global sailing campaigning.
And
2004 is shaping up to be a spectacular year
In
January's Seamaster Sailing Ellen MacArthur will
take viewers on a privileged inside view of her
new 75-foot multihull prior to the naming ceremony
in Sydney - then Seamaster Sailing will be on
board for her first sail. And as the Jules Verne
round the world record season kicks off Seamaster
Sailing looks at the history of the Jules Verne,
the key players and the teams that are lining
up for a crack at the biggest record in sailing
this winter. And there will be news from a new
world record breaker who talks to Seamaster Sailing
not just after the achievement, but during it.
Plus, all of the latest news from around the world
of Grand Prix sailing.
THE LAUNCH OF SEAMASTER SAILING IS A PIVOTAL MOMENT
Today's
announcement is the culmination of three years
of planning by the APP Broadcast team which, within
that period, has produced award-winning sailing
television from around the world. APP Broadcast
produced the New Zealand America's Cup coverage
for the BBC and has been appointed Host Broadcaster
at many of the world's most prestigious sailing
events including the 2001 America's Cup Jubilee
and the 2002 Road to the America's Cup Regatta;
APP Broadcast has produced Ellen MacArthur's television
since before the last Vendée Globe including
a daily documentary series for the Discovery Channel
on the 2002 Route du Rhum.
FOR
MORE DETAILS: www.seamastersailing.com
